There is no clear objective solution to the question of what is an ideal cushion. What works for you may give someone else a stiff neck. Susana Saeliu and Kevin Li were inspired to launch Pluto Pillow, a firm that provides personalized pillows depending on your sleeping habits. They appeared on Shark Tank but did not get a contract. Pluto Pillow Net worth is $8 million in 2023.
Susana Saeliu and Kevin Li are the founders of pluto pillow. Susana Saeliu used to work in customer service there; she discovered a need for a comfortable pillow. After that, she comes up with the business idea with her other partner Kevin Li.
The duo comes up with the idea to create a pillow according to their customer’s needs, like their sleeping schedule, time, and comfort. From physiotherapists and sleep experts, they sought help while manufacturing the product.
Consequently, a polyethylene-surfaced soft cushion with adjustable height and length was created. It is made of polyester microfiber that may be customized in thickness and quality.
They manufacture handcrafted pillows that are particularly suited to the buyer’s demands using a proprietary algorithm on their platform. The firm began operations in 2018 and generated $473,000 in revenue the following year.
Susana and Kevin participated in season 12 of The Shark Tank, requesting $400,000 in exchange for 5% ownership of their firm. With an $8 million value, the entrepreneurs looked to be more interested in the headlines than in closing a sale.
The Sharks were initially interested in the device, but their curiosity waned when the inventors learned it cost $95 plus $18 in delivery.
After their loss in the shark tank, they stood strong. They continued with the product, and eventually, they proved everyone wrong. With the help of their strong design, they released the product on Amazon with roughly 1500 reviews. Pluto Pillow net worth is around 5 million dollars, eventually reaching 8-10 million dollars.
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